Colony 51 Highstreet, Totnes, Devon, UK
E-COMMERCE WEB DESIGN (SHOPIFY) & IN-STORE INTEGRATION | BRAND DEVELOPMENT | INTERIOR DESIGN | GRAPHIC DESIGN | DIGITAL MARKETING
Avoiding simply moving the 5A Highstreet store into a larger premises, we took this opportunity to review who the Colony customer is, how the brands should be presented and the retail experience on offer. Introducing new brands many of which are based in the South West the introduction of menswear also came into play after customers readily expressing the need for cool casual menswear in Totnes.
A new e-commerce website was necessary for the growth of the business alongside setting up an in-store digital POS system, I learnt how to do both of these things during the project. With the original store in mind I considered the future of the company, new inspirations and ways to present Colony in a fresh but relevant way as to not confuse current customers.
Colony 5A Highstreet, Totnes, Devon, UK
BRAND DEVELOPMENT | INTERIOR DESIGN | GRAPHIC DESIGN | DIGITAL MARKETING | E-COMMERCE MANAGEMENT (BIG COMMERCE) | COPYWRITING
I had worked for Colony since it was originally a vintage store half way down Totnes Highstreet. After noticing shoppers habits and preferences and a larger premises becoming available Colony moved and progressed into selling new, contemporary independent womenswear.
I assisted with the rebranding and redevelopment of the company, designing the new store and visual merchandising. I designed window displays, branding, digital marketing, built an e-commerce website, alongside buying trips in London and serving customers.
As part of a two-woman team, the role has been extremely varied and demanding - but extremely rewarding. Witnessing sales increase and improve dramatically, hearing customer feedback and gaining a strong reputation in Totnes and the surrounding area has meant I have strong experience within a small developing independent company and understand the importance of practising a variety of skills.